Introduction to Heritage Chic
The heritage chic trend is currently dominating the fashion scene, with searches for "tweed" up 86 percent since July, and searches for "argyle" and "trench coat" up 127 and 170 percent, respectively. This trend is defined by tailoring, clean lines, and an oversized silhouette, and is often associated with a collegiate or academic aesthetic.
The English Teacher Aesthetic
The English teacher aesthetic is a key component of the heritage chic trend. It’s characterized by a sense of effortless, authentic longevity, and is often embodied by women like Diane Keaton, who was known for her elegant, tailored looks. This aesthetic is androgynous in origin, and can look great on both men and women.
Sustainable and Timeless Fashion
The heritage chic trend is also inherently sustainable, as it can be created using vintage and second-hand items. It’s a timeless aesthetic that doesn’t follow traditional fashion trends, and instead focuses on classic, sophisticated pieces that can be worn for years to come.
Celebrity Influence
The heritage chic trend has been influenced by celebrities like Claudia Winkleman, who often wears collegiate attire on TV. The trend has also been popularized by films like "After the Hunt," which features a masterclass in fall college campus attire. The film’s costume designer, Giulia Piersanti, cites women like Keaton, Joan Didion, and Carolyn Bessette as references for the film’s style.
Recreating the Look
To recreate the heritage chic look, try incorporating brands like COS, Arket, and Sezane into your wardrobe. These brands offer a wide range of well-made, structured staples that fit the trend perfectly. For suits, try Ganni for relaxed fits and Rebecca Vallance for something more structured. You can also find excellent silk and linen collared shirts from brands like With Nothing Underneath.
The Power of Heritage Chic
There’s a certain power to the heritage chic trend. It’s not just about tapping into a timeless aesthetic, but about channeling something subtly subversive. By turning traditionally masculine garments on their head and giving them an edgy, vibrant energy, you can create a look that’s both sophisticated and rebellious. Whether you’re striving for academic authority or just want to write your own fashionable story, the heritage chic trend is a great way to express yourself through fashion.
