Introduction to Wet Look Hair
The hair for wet look becomes one of the decisive beauty trends that come out of London Fashion Week. On runways and front rows, models and participants have glittering rolls, shiny lengths and shaped pixie-parings that shine under the lights.
Shift in Hair Trends
After several seasons of natural texture and the long "lived" waves, the return of high splendor, abbreviations and hard lines feel like a crucial swing in the direction of more precise hairstyles. Nowhere was this shift more clearer than in Roksanda’s 20th anniversary show.
Inspiration Behind the Look
Under the session stylist Anna Cofone, models with hair appeared that seemed almost smoothly, a shiny frame for the bold, sculptural clothing of the designer. Cofone said that the inspiration was drawn from Barbara Hepworth, the British sculptor, whose clear lines and abstract curves influenced the entire collection.
Creating the Wet Look
Instead of just coating hair in gel, the team of Cofone used creams, serums and sprays, to create defined sections and reflective surfaces without rigidity. "We used the light serum to create really great glass with obviously fantastic thermal insulation," said Cofone, which was crucial to create the look without damaging the hair.
The Result
Long lengths were directed down, but still moved like fabric, while short styles were shaped in crispy shapes. The result was dramatic but portable, signaling that wet-looking hair is no longer a gimmick, but an intelligent way to frame a collection.
Other Designers
Other designers have leaned in the same way. On the Runways of the New York Fashion Week this season, Laquan Smith Models sent out with stylized, stubborn wet surfaces, while in Khaite, moisture buns and slicked back roots, a more subtle, nineties-inspired shine.
Street Style
In London, the street style also reflected the look outside of the shows, and editors and influencers, the pixie cuts near the scalp or the hair glazed with serum.
What’s Different
What distinguishes this new wave from wetless hair is its architecture. Stylists use shine as sculptural material and create combed tribes, square sections or curved waves that reflect the clothing instead of competing with them.
Bringing the Trend Home
For those who want to bring this trend out of the catwalk, Cofone suggests a slightly softer approach: concentrate the product through the upper section, leave the ends of course and put them behind the ears to get a nod on the runway without full shine.
Conclusion
After years of unbound hair that dominate the narrative, there is a clear shift towards more precise beauty gloss, structure and finish instead of laissez-faire texture. In this sense, Roksanda’s show signature message was that slim, sculpted, wet-looking hair is the most lively trend of the season.
