Introduction to Rakuten Fashion Week

The Rakuten Fashion Week in Tokyo took place during the hottest summer in Japan, with temperatures soaring up to the middle of 30 degrees and high humidity. Despite the scorching heat, the streets were filled with people protecting themselves from the sunlight with umbrellas.

The Show Must Go On

The heat did not deter the Fashion Week Show Goers and Street Style Set, for which Tokyo is renowned. With a manageable schedule of only 25 brands showcased over six days, and numerous air-conditioned event locations, attendees were able to enjoy the events without being overwhelmed by the heat.

Celebrating 20 Years of Japan Fashion Week Organization

The Japan Fashion Week Organization (JFWO) celebrated its 20th anniversary with a party on the Friday before the official week. This event brought together several generations of designers and industry professionals, including the 88-year-old Hiroko Koshino, who has been designing since the 1960s. This celebration was a testament to the organization’s commitment to promoting Japanese fashion and providing a platform for designers to showcase their work.