Introduction to Weir’s World

Weir shows me iPhone snapshots of her latest harvest: tomatoes, broccoli, strawberries, carrots, courgetes. To the delight of her nine-year-old daughter Astrid, there are also wild flowers and Newts in the pond. "We have a great fig tree, but it is decimated by the wooden pigeons," she says with a laugh. Work-life balance does not exist, everything is integrated, she says. "It is a place of calm; somewhere Astrid, my father and I will take a lunch."

Weir’s Professional Background

It makes sense that the cultivation of the vegetable stains intervenes with your job. Since her stay at Selfridges, Weir has been demanding in terms of measurable growth, it was if a Board of Directors was planted or convinced for her way of thinking. She encourages her team to check regularly with designers and connect them to the right people to promote their business at local and global level. Weir’s own Rolodex not too short contacts.

Vision for the Future

The biggest challenge of the CEO will probably be to rewrite some of their own rules of the council from the inside. "If you arrive here at the BFC, if you have had the same lead for 16 years, you will of course have this feeling of" we always did it ", but what would we do if we would build up again – how would we deal with this organization for the time being the needs of the people who are most important, what the design community is?" It is time to strategically become Great Britain about global fashion, she says.

Building Relationships and Growth

On your mission list: If you build new relationships with your colleagues in Paris to work together to ensure that the pipeline of the creative talent comes from the capital to operate the rest of Europe, "London remains a healthy part of the fashion ecosystem". It also provides for a future for British designers with a BFC base in Mumbai. "Everyone talks about how the other cities have trade, and we have creativity. Yes, we have creativity, but that doesn’t mean that there is no success, scalability and growth that can be associated with this creativity," says Weir.

A New Era for British Fashion

Make yourself for the London Fashion Week and a new dawn for British fashion. "This is the beginning of another era," she says. "Let us experience it together." Outside of their window, the Regency balustrades on the roofs of London are bathed great in the late afternoon sunshine ("architecture from the time when this nation was proud," notes Weir.