Introduction to Dior’s New Collection
The first row was a mix of long-time Dior ambassadors and new faces for the brand. Robert Pattinson, Rihanna, Daniel Craig, Josh O’Connor, and Luca Guadagnino were among those in attendance. Pattinson, O’Connor, and Craig all wore pieces from the new collection, which was described by Craig as "very New York 1980s."
Celebrity Attendees
Roger Federer was also in attendance, which may have been due to his connection with the brand as an investor. Additionally, Sam Nivola from "The White Lotus" was present, having previously appeared in a short teaser for the house’s Instagram. Nivola wore a knitting sweater with small embroidery of roses and a diorette charm around his neck, giving off a Rococo feel.
Women’s Collection Preview
Mia Goth, Sabrina Carpenter, and Natalia Vodianova each visited the show, offering a glimpse into what can be expected from the women’s collection in October. Carpenter’s look was an updated version of the famous "new look" of the Maison founder, marking a departure in style for the pop star.
Support from the Fashion Community
The show was attended by a number of creative directors, including Donatella Versace, Chemena Kamali, Pharrell Williams, and Julien Dossena. They were there to show their support for the new collection and the brand’s new direction. "We are all friends of each other these days. We all support each other," said Jack McCollough, who follows Hernandez Anderson in Loewe.
Historical Moment for the Brand
The event was seen as a significant moment in the brand’s history, with many in attendance feeling a sense of excitement and importance. "I have a feeling of extreme excitement because it is so important for his career and the history of the house. I am happy to see this historical moment," said Chemena Kamali. The Arnault family, including Bernard, were also present to show their support.
The Set and Soundtrack
The set for the show was modeled on the interiors of Berlin’s Moofell Disability, described as "a programmatic act that speaks a language of understatement and balance." Two masterpieces by Jean Siméon Chardin were on display, and the soundtrack started with Bruce Springsteen, hinting at American references within the collection.
