Introduction to Fashion and Film
The world of fashion and film have collided in a beautiful way, with fashion powerhouse Chanel supporting various film projects. Illustrator Ugo Bienvenu and director and actor Félix de Givry approached Chanel with their idea for an animated film, and the fashion house decided to support these two young creatives.
The Animated Film Arco
Chanel was drawn to the film’s ecological topic and poetic universe, as well as its emotional side. The film, which features the voice of Chanel ambassador Alma Jodorowsky, tells a story that resonated with the fashion house. Although there are no costumes in the film, the attention to detail and craftsmanship that went into its creation is reminiscent of haute couture.
Upcoming Film Projects
Chanel is supporting a range of exciting film projects, including a film directed by Yann Gonzalez and starring house ambassador Vanessa Paradis. The fashion house is also backing a documentary about the making of Sofia Coppola’s film Marie Antoinette, which will celebrate the film’s 20th anniversary. Additionally, Chanel is supporting a film by Bertrand Mandico starring Marion Cotillard, as well as a documentary about the careers of Paris Opera Dancers.
Collaboration and Creative Freedom
When it comes to the films it supports, Chanel takes a hands-off approach, allowing the directors to have creative freedom. While the fashion house may provide feedback, it does not have a say in the final cut of the films. This approach has led to some exciting collaborations, including a film by Alice Winocour that takes place during Fashion Week and stars Angelina Jolie and Ella Rumpf.
Future Dreams and Aspirations
Chanel’s ultimate dream project is to one day have its own cinema, where it can showcase its love of film and support emerging talent. This would be a natural extension of the fashion house’s commitment to the arts and its desire to preserve the art of cinema.
The Intersection of Fashion and Film
The relationship between fashion and film is a long-standing one, with both industries inspiring and influencing each other. Chanel’s support of film projects is a testament to the enduring power of this partnership, and the fashion house’s commitment to nurturing creativity and talent.
