When the coastal city of El Jadida opens its gates from September 30 to October 5, 2025, it won’t just be hosting another equestrian event—it will be welcoming the world to a living showcase of Moroccan identity. The El Jadida Horse Show, now in its 16th edition, has matured into one of Africa’s and the Arab world’s most important cultural gatherings.
From Humble Beginnings to International Prestige
Launched in 2008 under the High Patronage of His Majesty King Mohammed VI and spearheaded by the Association of the Horse Show chaired by Prince Moulay Abdellah Alaoui, the event has exceeded its original mission. It began as a platform to celebrate Moroccan horsemanship and has grown into a crossroads of sport, science, tradition, and economy, attracting international equestrian schools, artisans, breeders, and performers.
Theme of 2025: “Harmony of Hooves”
Each year, the Horse Show adopts a theme that captures the spirit of the edition. This year’s poetic banner, “Harmony of Hooves,” highlights the timeless connection between humans and horses, and reflects a growing global awareness of animal care, sustainability, and the responsibility that comes with equestrian practices.
A Festival of Competitions and Culture
Visitors in 2025 will experience a program that goes well beyond horse riding:
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Royal Grand Prix: the King Mohammed VI Show Jumping competition (CSI 4W/CSI 1) will attract world-class riders.
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Tbourida Showcase: Morocco’s iconic equestrian tradition—recognized by UNESCO—returns with its own royal trophy, featuring elite “sorbas” from across the kingdom.
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Arabian Horse Beauty Contest: For the first time, El Jadida will host the prestigious Title Show (Category A), confirming Morocco’s rising role in the international breeding scene.
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Nuits Équestres (Equestrian Nights): breathtaking evening spectacles blending music, lights, choreography, and horses. This year features Hungary’s Szilvásvárad Stud Farm, Italian horseman Bartolo Messina, and the father-son duo Christophe and Max Hasta Luego.
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National Forces on Display: performances by the Royal Gendarmerie, the National Security cavalry, and the Marrakech Academy of Equestrian Arts.
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Family and Professional Zones: a children’s village, artisan pavilions, regional showcases, and a dedicated business hub for equestrian industries.
Impact Beyond the Arena
The Horse Show has proven itself to be a driver of development for El Jadida and its region. The influx of thousands of visitors stimulates hotels, restaurants, and crafts while enhancing Morocco’s global reputation as a destination where culture and creativity thrive. The event is also a unique business opportunity: saddlers, blacksmiths, feed producers, veterinary labs, and start-ups all converge to exchange expertise and shape the future of equestrian industries.
A Bridge Between Generations and Cultures
At its core, the El Jadida Horse Show is not just about sport or entertainment. It is about continuity: the passing of traditions across generations, the blending of modern technology with ancestral knowledge, and the meeting of Moroccan identity with global equestrian excellence. Horses become ambassadors—connecting peoples, economies, and cultures.
Nanamedia’s Exclusive Coverage
This year, Nanamedia will bring the El Jadida Horse Show to global audiences with on-the-ground reporting, interviews, and digital storytelling. Just as it has done at major international festivals, Nanamedia will highlight Morocco’s equestrian brilliance, ensuring that the rhythm of “Harmony of Hooves” resonates far beyond El Jadida.
