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You are at:Home»Business»Put digital taxes under pressure
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Put digital taxes under pressure

Nana MediaBy Nana MediaSeptember 1, 20255 Mins Read
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Introduction to Transatlantic Relationships

The summer trade agreement between the European Union and the Trump government should mark a turning point in transatlantic relationships after months of uncertainty. A 15% tariff cap was not ideal, but the EU leader accepted them as the costs for the storage of trade voltages with the United States. However, US President Donald Trump repeated the dispute, threatening new tariffs for retaliation for digital services and the EU technology regulations, accusing the block of dismissing US technology giants such as Google and Amazon.

Trump’s Threats and EU Regulations

In a post on the Social Media platform, Trump warned that countries that impose taxes and rules would be exposed to "significant additional tariffs" and export restrictions for important US advanced technologies such as chips. He demanded that they were immediately scrapped, described the measures as "discriminatory," and accused the EU of having given a "full passport for China’s largest technology company." The EU’s tech and antitrust contracts have been the bane of successive US administrations for more than a decade, with the digital services Act (DSA) and the digital markets Act (DMA) now exactly on Trump’s crosshairs.

EU’s Digital Services Act and Digital Markets Act

These guidelines set strict rules for the moderation of online content and increasingly want to contain more dominant technology companies such as Meta, Apple, and Google. The EU countries can also collect their own digital service taxes on income that was achieved by technology companies within their limits, in particular from online advertising and the monetization of user data. While there are no EU-wide tax on digital services, seven EU countries have so far introduced national taxes, including France, Italy, and Spain.

EU’s Position and Trump’s Demands

The EU leader defended the regulation of technical and digital markets, but the chief spokesman for the European Commission admitted that the warning of the US president was "extraordinary and unexpected." Trump’s demands for an exception for US companies, in particular care for regulations and food security, have been met with skepticism by the EU. No formal exemption from these laws has yet been requested, but the advance of the Trump government to access the EU market for US farmers and resistance to another EU law indicates a clear desire for carve-outs to help US companies avoid the full weight of the EU standards.

EU’s Corporate Sustainability Directive

The corporate sustainability due diligence directive of the EU (CSDDD) indicates companies to fix human rights or environmental damage in their global supply chains and has been criticized as excessively stressful in the USA and in Europe. The EU is ready to maintain its principles in different ways, with two US tech giants having already received "significant fines" from the EU. Apple was punished with a fine of €500 million to prevent app developers from instructing users to instruct users outside the Apple App Store, while Meta received a fine of 200 million euros after they had forced users for an advertiser.

Consequences of Trump’s Threats

The threat of new tariffs by Trump has put the EU in a difficult position, with some analysts suggesting that the block should use its anti-coercion instrument (ACI) to combat economic intimidation from third countries. The ACI enables the European Commission to react with a number of countermeasures, including tariffs, export controls, curbs for intellectual property, and investment currents as well as access to the EU’s internal market. However, the demand that the instrument is used against the United States in this case has been met with some skepticism, especially in view of the block’s position of negotiating.

EU’s Options and Limitations

While Brussels only has limited options to react to Trump’s latest requirements, analysts say that it cannot implement itself, such as Canada, who recently affected its tax hours for digital services before they come into force to start US trade talks again. The EU lacks a trump card like that of China’s rare earths, the critical minerals on which the USA depends, and the Beijing uses as a strategic leverage in negotiations with the Trump administration. The EU is still one of the world’s largest economic blocks, but it continues to depend on the US tech giants for everything, from cloud services to social media platforms and AI development.

Conclusion

The EU is facing a difficult decision in responding to Trump’s threats, with some analysts suggesting that the block should take a firmer stance against the US. However, the EU’s options are limited, and it is unclear what the consequences of using the anti-coercion instrument would be. The EU must balance its desire to protect its sovereignty and regulate its digital markets with the need to maintain a stable and predictable transatlantic relationship. The outcome of this dispute will have significant implications for the future of transatlantic trade and the regulation of digital markets.

Advertising Amazon (company) App Store (Apple) Apple Inc. Beijing Brussels Coercion Competition law Corporate Sustainability Due Diligence Directive Digital marketing Digital Markets Act Digital Services Act Donald Trump European Commission European single market European Union Food security France Google Google Search Human rights Intellectual property Italy Meta Platforms Online advertising Presidency of Donald Trump Rare-earth element Regulation Service (economics) Social media Spain Tariff Tax
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