Introduction to Cultural Appropriation
The US fashion designer Willy Chavarria has apologized for his role in creating a shoe with Adidas Originals that was criticized for "cultural appropriation". The shoe in question, the Oaxaca Slip-on, was inspired by traditional leather sandals known as Huaraches, which are made by indigenous craftsmen in Mexico.
The Controversy Surrounding the Oaxaca Slip-on
The Mexican President was one of those who spoke out against the shoes, which were reported to have been produced in China without consultation or compensation to the communities from which the design originated. Chavarria expressed his regret, stating, "I am deeply sorry that the shoe was acquired in this design and was not developed in direct and sensible partnership with the Oaxacan community."
What is Cultural Appropriation?
Cultural appropriation is defined as the act of taking or using things from a culture that is not one’s own, especially without showing understanding or respect for that culture. In this case, the use of the traditional Huaraches design without proper consultation or compensation has been seen as a form of cultural appropriation.
Response from Mexican Authorities
The Mexican President, Claudia Sheinbaum, addressed the issue in a press conference, stating that large companies often take products, ideas, and designs from indigenous communities without permission or compensation. She added that the government is looking into the legal aspects of the matter to support the affected communities.
Actions Taken by Adidas and Chavarria
Advertising images of the Oaxaca Slip-on have been removed from both Adidas’ and Chavarria’s social media accounts. Chavarria has expressed his desire to "speak from the heart" about the issue, stating that his intention was to honor the cultural and artistic spirit of Oaxaca and its creative communities. However, he acknowledged that he failed to work with the Oaxacan community in the design process, for which he is "deeply sorry".
Moving Forward
Chavarria emphasized the importance of earning respect and trust through collaborative approaches, especially when working with communities like the Zapotec community of Villa Hidalgo Yalalag. Adidas, on the other hand, has not provided a direct comment on the matter but has reportedly reacted to Mexican authorities, acknowledging the cultural wealth of the indigenous people of Mexico and the relevance of the criticisms. The company has expressed its willingness to discuss how to repair the damage caused to indigenous communities.
