Introduction to the Feud
Scooter Braun, a well-known music manager, has addressed the ongoing anger from Taylor Swift’s fans, also known as Swifties, regarding the deal involving Taylor Swift’s master recordings from six years ago. In a recent interview on Danielle Robay’s podcast, "Question Everything," Braun opened up about the backlash he still receives.
The Backlash and Braun’s Response
Braun expressed his thoughts on the hatred he faces, stating, "You know, I’m even talking about it… they will scream and scream and that, that and the other. You can’t say anything correctly, and it is what it is." He believes that people have made a terrible misjudgment about him and that he would still help those in need, even if they have criticized him. Braun emphasized that the majority of people have their own problems to deal with and should focus on being more productive and caring towards others rather than getting caught up in celebrity drama.
Braun’s Perspective on the Feud
Braun thinks that despite the years of public feud, "everyone ended up okay in the end." He explained that the value of Swift’s master recordings increased significantly due to the rise of streaming platforms like Spotify, making the sale a profitable business deal for all parties involved. Braun noted that Swift’s decision to re-record her old albums led to a surge in interest and listening to her original catalog, ultimately benefiting both Swift and the companies involved in the deal.
The Business Aspect of the Deal
From a business perspective, Braun believes that the deal was successful for everyone involved. Swift’s career continued to thrive, and she was able to take control of her music and legacy. Braun’s company, Ithaca Holdings, also made a significant profit from the sale of Swift’s master recordings to Shamrock Capital. The deal allowed Swift to regain control of her music, which was a major goal for her, and Braun’s company benefited financially from the transaction.
Swift’s Recent Move to Reclaim Her Master Recordings
In a recent development, Taylor Swift announced that she had bought back the rights to her first six albums from Shamrock Capital. This move marked a significant milestone in Swift’s journey to regain control over her music and legacy. Swift expressed her emotions about the deal, stating that it was not just a business agreement, but also involved her memories, sweat, and decades of dreams. The deal has brought a sense of closure and satisfaction to Swift, who can now reclaim her master recordings and continue to build her legacy as a renowned artist.
