Introduction to Justin Bieber’s New Album
Justin Bieber has just released his new album "Swag" only hours after announcing the project and its tracklist. The album features 21 tracks with guest appearances from several artists, including Gunna, Sexyy Red, Druki, Dijon, Lil B, Cash Cobain, Eddie Benjamin, and Marvin Winans.
Production and Collaborations
The production of "Swag" was handled by Bieber himself, alongside other notable producers such as Carter Lang, Dylan Wiggins, Daniel Caesar, Mk.Gee, Daniel Chetrit, and Knox Fortune. The album’s closer, "Forgiveness", is a reproduction of "Lord, I Raise Your Name" and features Marvin Winans.
Promotion and Advertising
In the days leading up to the album’s release, fans noticed advertising boards in Iceland, Atlanta, and Los Angeles featuring a picture of Bieber with the word "Swag". Bieber confirmed the authenticity of these boards by reposting them on his Instagram, and later shared a video in New York’s Times Square that revealed the album’s 20-song tracklist. The video also included behind-the-scenes photos from the album cover shoot, which featured Bieber with his son Jack Blues and wife Hailey.
Background and Previous Work
In the months prior to "Swag", Bieber had been sharing snippets from the studio on social media, hinting that he was working on new music. He had also hosted jam sessions at his Los Angeles home with performances by Carter Lang, Eddie Benjamin, and Tay James. "Swag" is Bieber’s follow-up to his 2021 album "Justice", which debuted at number one on the Billboard 200 and spawned hits like "Any", "Hold On", and "Peaches" with Daniel Caesar and Giveon.
Tour and Recent Activities
After the release of "Justice", Bieber embarked on his Justice Tour in February 2022. However, he cut the tour short in September 2022 to prioritize his health and later canceled the rescheduled dates. Bieber had been relatively quiet on the music front since then, but made a surprise appearance as a guest during Sza’s performance at the Los Angeles Sofi Stadium earlier this year, where they performed their collaboration "Snooze".
Listen to the Album
The album "Swag" is now available to stream, featuring 21 tracks with a range of collaborations and productions. Fans can listen to the album and experience Bieber’s latest musical offering.
