Introduction to a New World
There was a girl in the airline who said: "If you go to London, you can spend the night in a pension in the Sloane Street for 6 US dollars." This piece of advice led to an unforgettable experience. Following the suggestion, a visit to London was made, and after walking along the King’s road, where everything seemed gray – the sky, the buildings, and even the people – a door with a canvas cover painted in many colors was discovered. This unexpected find led to an encounter with the Beatles, a moment that would leave a lasting impression.
Discovering the Beatles and Dandies
The door, which belonged to a business called Dandies, later found to be owned by the Stones, was a haven of color and sound in an otherwise dull environment. The sound emanating from it was irresistible, drawing in like a moth to flame. Inside, a large motorcycle and clothes unlike anything seen before awaited. This experience was a catalyst, sparking a fascination with the vibrant culture of London.
Immersion in London’s Culture
Every weekend was spent in London, immersing in its culture as if living there full-time. The city’s influence was profound, leading to the collection of clothes found in London to bring back to friends in New York. This sharing of London’s fashion was not just about clothing; it was about introducing a new way of life, a new perspective on style and expression.
Bringing London to New York
In 1967, the decision was made to open a shop in New York, inspired by the experiences and discoveries made in London. A small basement in a townhouse was found, marking the beginning of a new venture. This shop would serve as a bridge, connecting the fashion and culture of London with New York, offering a unique and exciting experience for those who entered.
The First Shop
The first shop, located at 229 East 53rd Street in New York, was a realization of a dream. It was here that the essence of London’s fashion scene was brought to life in the heart of New York. The shop became a reflection of the journey, from the discovery of Dandies and the Beatles to the creation of a space that embodied the spirit of adventure and style found in London.
