Blackpink: The Most Powerful Girl Group in the World

Blackpink has been making waves in the music industry since their debut in 2016. The four members, Jennie, Jisoo, Rosé, and Lisa, have been pursuing individual projects for the past two months. Each member has been working on their own solo albums, with Lisa appearing in the third season of The White Lotus, Jennie becoming the face of Chanel’s 25 handbag, and Rosé leading the charts with her song "On the Ground" with Bruno Mars on the Billboard Global 200. Jisoo has also been busy with her Asia tour, Lights, Love, Action!, and her Korean drama series, Friend on Request.

Individual Success and Reunion

The group’s individual success is undeniable, and they will soon be reuniting for a big Blackpink World Tour, which begins in July. With a combined following of 412.6 million on Instagram and 151.7 million on TikTok, the influence of Jennie, Jisoo, Rosé, and Lisa is immense, offering a significant opportunity for brands to collaborate with them.

The Secret to Their Success

The group’s mega-success is the sum of its parts. Each member of Blackpink has been endorsed by some of the biggest luxury names, including Chanel, Dior, Saint Laurent, and Tiffany. Their individuality is what sets them apart from other K-pop groups. As Hana Tolio, founder of Jeong’s Art, notes, "Korea is very collectivistic. For most groups, they don’t have a specific member that is noticeable… Blackpink is different."

Unique Individuality

Blackpink’s superpower is the individuality of its members. Each member has their own unique personality, which has contributed to their international success. They have seamlessly hybridized Korean and western pop styles, combining traditional K-pop choreography with trendy brands. This blend of styles has made them a global phenomenon.

Fan Support and Influence

The group’s success can be attributed to the mutual effort between the group and their fans, who support them by attending concerts and buying luxury items they promote. Their fans, known as the Blinks, have been instrumental in reinforcing their influence through online communities. As Shaney Hwang, marketing coordinator at CJ Enm, notes, the group’s success is due to the "seamless hybridization" of Korean and western pop styles, which has helped them build a massive following worldwide.