The Wellness Agenda for 2026
The wellness industry is expected to focus on several key areas in 2026, including recovery, brain stimulation, and nervous system health. After a year of intense focus on fitness and weight loss, experts predict that people will shift their attention to rest and recovery.
Recovery: The New Focus
Jak Phillips, growth director for global fitness brand Les Mills, says that the "no pain, no gain" approach to fitness is no longer effective. With the help of smartwatches and other technology, people can now track their movement and heart rate, and take rest days when needed. This approach is expected to become more popular in 2026, with a focus on rest and recovery rather than constant exercise.
From FOMO to JOMO
Phillips predicts that the concept of JOMO (the joy of missing out) will become more popular, as people learn to prioritize their own needs and stop comparing themselves to others. This shift is expected to lead to a more balanced and sustainable approach to wellness.
Brain Stimulation: The Rise of Nootropics
Nootropics, or "smart drugs," are expected to become more popular in 2026. These supplements claim to boost cognitive performance and improve memory and focus. While some experts are skeptical about their effectiveness, many people are turning to nootropics as a way to improve their brain function and stay ahead in a competitive world.
The Market for Nootropics
The market for nootropics is expected to grow to $11 billion by 2030, with many people, particularly in Generation Z, looking for ways to improve their cognitive function and protect their brain health. Some experts predict that people will start "stacking" supplements, combining different nootropics to achieve optimal results.
Nervous System Health: The Vagus Nerve
The vagus nerve is expected to become a key focus area in 2026, as people look for ways to manage stress and improve their nervous system health. The vagus nerve is often referred to as the "superhighway" of the body, and stimulating it can help to calm the mind and body.
Techniques for Stimulating the Vagus Nerve
Several techniques can help to stimulate the vagus nerve, including:
- Cold water therapy
- Deep breathing exercises
- Vagus nerve stimulators
Back to Basics
Despite the many new trends and technologies emerging in the wellness industry, some experts argue that the key to good health is simple: eating well, sleeping, and moving. By focusing on these basic principles, people can achieve optimal health and wellbeing without relying on expensive supplements or gadgets.
The Importance of Simplicity
Dr. Alex Maxwell, a lifestyle GP, warns against over-reliance on technology and trendy supplements. Instead, he recommends a back-to-basics approach, focusing on proven methods for improving health and wellbeing. By doing so, people can achieve lasting results and avoid the risks associated with unproven or excessive use of wellness trends.
