Introduction to Dutch Tradition

Hema and Brabantia: A Shared Mission

Hema and Brabantia are two traditional Dutch brands that have been making everyday life easier for almost a century.

Brabantia’s Founding and Mission

Brabantia was founded in 1919 with the goal of helping households, especially housewives, become better organized. This mission has driven the company to produce practical and useful products for nearly 100 years.

Hema’s Contribution

Hema, which has been an integral part of the Dutch street scene since 1926, shares a similar mission with Brabantia. Hema aims to create smart, practical designs that are not only functional but also visually appealing.

A Natural Partnership

Given their shared goals and commitment to making everyday life easier, it’s no surprise that Hema and Brabantia have found common ground. Both brands prioritize the creation of products that are both practical and aesthetically pleasing, reflecting their dedication to enhancing daily life for their customers.