Introduction to Versace’s History Book

It is an extremely elegant work-a consensus that doesn’t need much back and forth to reach. But why did vital feel forced to make this a prologue in his chapter in Versace’s history book? When I put on the upper limit of a marketer, my own spirit is sharpening that the production of desirable objects nowadays remains an essential part of the equation, but for luxury fashion designers such as Versace – responsibility – to prove itself as more than just a product dealer. Regardless of whether it is art institutions, the production of films or, as is the case here, the projects motivated exclusively through artistic intentions and the proof of the cultural approval seal for the justification of high projections of brand identity (and the price points!).

The Concept of Community in Fashion

There is also no other value in fashion, which today mantra fied as "Community" and this could be seen as an attempt to reproduce this vocals. Instead of a project that was also made up by an orchestrated Versace Clique, what we have here feels less rigid. Rather like a loose (although still carefully considered) constellation of your own, extremely accomplished creative voices, each of which offers your instinctive answers to a topic. "It’s almost like a dinner party," jokes vital with "What does Versace do feel How? "As the animating topic of the evening.

The Spirit of Versace

For vital, it is in the middle of this salva of calls and answers that the spirit of Versace – an indescribable humanity -. "There are so many facets of Versace’s values ​​that come very close to me", his constant advocate of the "people who break the rules but with grace" among them. Another is that Versace always dealt with the family – a very Certain family, that is,. "Versace embodies the values ​​that a family should have," he notes. "Healthy, like a feeling of closeness, generosity, honesty, intimacy … but then there are also feelings that are more tragic: subversion, confrontation, even anger."

A Glimpse into Versace’s World

Andrea Modica’s strong, black and white picture was shot on an extensive hike over Italy’s mezzogiorno. This image gives us a glimpse into the world of Versace, a world that is full of elegance, sophistication, and a deep sense of humanity. The picture is a testament to the brand’s ability to create something truly beautiful and unique, something that goes beyond just a product.