Introduction to the iPod Advertising Campaign

In 2003, Apple published its third-generation iPod with a television advertising campaign featuring various anonymous silhouettes dancing against a colorful background. The ads, which ran in the 2000s, were met with a positive response from people who remember them.

Success of the Advertising Campaign

The ads were very successful and helped to catapult songs into the charts and sell hundreds of thousands of iPods. They featured songs like Feist’s "1234" and The Ting Tings’ "Shut Up and Let Me Go", which became extremely popular.

The "Millennial Scan" and Its Impact

However, today the carefree mood of these ads can be classified as a "millennial scan", a term for the raw seriousness of the late 2000s and early 2010s that has returned to popular culture in recent months. This trend is characterized by a nostalgic longing for the past, and it has been observed in various aspects of popular culture.

Revival of 2000s Trends

The revival of 2000s trends has been noted in recent months, with the return of cable headphones, once a staple of the iPod era, now being loved by stars like Addison Rae. Additionally, the release of new beanies, once popularized by bands like Fall Out Boy, has been seen as another example of this trend.

Influence on Social Media and Celebrity Culture

The influence of this trend can also be seen on social media, where celebrities like Taylor Swift are posting photos that could have been taken straight from the 2000s. The use of twee flower photos, reminiscent of the Juno filter, has become a popular way for celebrities to express themselves on social media.