Introduction to Pornhub’s Annual Review
They suppress taboos. Pornhub has published its annual review, revealing women are turning on X-rated videos at record speeds. In 2025, the fairer sex accounted for a whopping 38 percent of all adult site visitors, a 14 percent increase since 2015.
Female Visitors on the Rise
“Over the last decade, our statisticians have measured the proportion of Pornhub visitors who are female,” the company said. "They’ve seen an upward trend over the years that challenges the outdated umbrella statement: ‘It’s only men who watch porn.’" In the Philippines, Colombia, and Argentina, women now make up the majority of Pornhub visitors.
Regional Trends
In Mexico, the numbers were almost split: 48 percent of all visitors to the site this year were female. Meanwhile, American men still browse porn more often than their female counterparts, with just over a quarter of all searches (28 percent) coming from women.
Specific X-Rated Tendencies
The Year In Review report also reveals the specific X-rated tendencies of kinksters across the US. According to the company, “Latina” was the most popular search term in America in 2025, ahead of “MILF” and “Asian,” which came in second and third. Searches for “Indian” increased in popularity while “furry” fell out of favor.
State-by-State Breakdown
Pornhub also revealed which states spent the longest on the site, with Alaska taking the top spot. Residents of The Last Frontier took an average of 11 minutes and 48 seconds each visit. Meanwhile, Louisiana residents spent the least amount of time online in each session, with the average viewing of Pornhub lasting just 8 minutes and 52 seconds.
Popular Search Terms by State
In California, there was an outsized interest in “Latina amateur” videos, while in New York, “Dominican” was the top-ranking relative search term. “Thicc” took first place in Louisiana, while “Puffy Nipple” proved particularly popular in Pennsylvania.
