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You are at:Home»Tech»Tech giants are betting that consumers are finally ready to put on smart glasses
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Tech giants are betting that consumers are finally ready to put on smart glasses

Nana MediaBy Nana MediaNovember 29, 20253 Mins Read
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Tech giants are betting that consumers are finally ready to put on smart glasses
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Introduction to AI Glasses

If seeing the world through the eyes of artificial intelligence sounds tempting, a growing number of tech companies have just the thing: AI glasses. The latest addition comes from Alibaba, which launched smart glasses that allow wearers to access the Chinese online retailer’s Qwen AI app at the touch of a button.

Features of AI Glasses

Consumers can use the device, called Quark AI Glasses, to search the Internet, automatically create meeting notes, make payments, listen to music, and manage their schedule, among other things. They can also use the glasses’ built-in camera to take a photo of a product and instantly rate it on Alibaba’s e-commerce site Taobao. The glasses, whose price starts at 3,799 yuan (about $537), are only available in China.

History of Smart Glasses

Companies have taken this route before – often unsuccessfully. Google launched smart glasses that could be used to search the Internet, get directions, and record videos more than a decade ago. But the product failed to catch on, and consumers were put off by its $1,500 price tag. After repositioning Google Glass as a tool for businesses, the Alphabet-owned company pulled the plug in 2023.

Current Market Trends

But the idea of wearing a computer on your face instead of carrying it around in your pocket in the form of a smartphone has never gone away. Nowadays, major technology companies, including Amazon, Meta, and Xiaomi, are launching digital glasses and relying on AI as the “killer app” that convinces consumers. Dozens of smaller players are also getting involved with different products.

AI Glasses in the US

In the US, Meta teamed up with eyewear manufacturer Oakley to introduce AI glasses that allow users to make calls, send and receive text messages, listen to music, stream videos, translate foreign languages, and generally access the Internet through the company’s AI app. The product is aimed at athletes and costs from $399. Meta also offers AI glasses in a partnership with Ray-Ban.

Benefits for Users

Such devices not only attract technology fans but also users who can benefit from them in their daily lives. For example, some visually impaired people use Meta’s smart glasses to connect with volunteers for real-time help with tasks like shopping or going through the mail.

Market Forecast

Even if data glasses remain a niche product, tech market researcher IDC forecasts steady growth, from global sales of 9.4 million units this year to nearly 20 million in 2029. About 17% of online adults in the US say they have tried smart glasses, compared to 4% in 2024.

Challenges Ahead

According to security experts, AI glasses must overcome one obstacle to achieve wider adoption: data protection. Smart glasses collect, store, and share personal data, while their ability to record and stream video raises thorny questions about filming people without their consent.

Alibaba Group Alphabet Inc. Amazon (company) Artificial intelligence China E-commerce Glasses Google Google Glass Information privacy Internet Killer application Market research Meta Platforms Mobile app Personal data Quark Ray-Ban Smartglasses Taobao Technology Xiaomi
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