Introduction to Protein Consumption
Proteins, whether from whey, plants or animals, are essential for building muscle. Last year, approximately 71% of consumers said protein was the nutrient they consumed most often.
The Demand for Protein
That’s an appetite that American companies are happy to satisfy – even if protein often doesn’t taste particularly good.
Development of Protein-Rich Products
Companies are developing protein-rich products to meet the high demand for protein.
Protein Consumption in America
Americans may be consuming more protein than they need, as the demand for protein-rich products continues to rise.
