Introduction to Burberry’s Outerwear
For more than 165 years, Burberry has been synonymous with outerwear. From the invention of gabardine – Thomas Burberry’s groundbreaking water-repellent textile – in the late 19th century to today’s global campaigns, his coats and jackets have become symbols of both British craftsmanship and international style. This season, the house turns its attention to London itself, presenting a campaign that combines heritage with the everyday character of the city.
The Postcards from London Campaign
Titled "Postcards from London", the series revolves around short films directed by John Madden and hosted by Academy Award-winning actress Olivia Colman. In four vignettes, Colman transforms herself into an ensemble of eccentric locals: a cricket fan, a french fry regular, a Londoner with a story to tell. Meanwhile, a number of supermodels stroll around the capital in Burberry’s latest outerwear. Both playful and precise, it is a reminder of how the brand’s designs fit seamlessly into the rhythm of daily life.
New Additions to the Collection
The campaign also introduces two new pieces – the Berryhill padded car coat and the Belmont trench cape – alongside timeless double-breasted trench coats and quilted jackets. Practical details like packable hoods, belts, and relaxed fits ensure the collection is as adaptable as it is sophisticated. Together, these pieces reflect a brand that balances tradition and reinvention, creating outerwear suitable for both the city street and country excursions.
The Development of an Icon
Burberry’s signature trench coat remains the cornerstone of its outerwear and is reinterpreted season after season without losing its appeal. The Castleford, crafted in Yorkshire from water-repellent cotton-gabardine and lined in Burberry check, embodies the brand’s history of precision tailoring. Now, the Fitzrovia Trench expands on that tradition – quite literally – with its wider A-line cut and squiggly bag shapes, the latter inspired by the Burberry archives. For those looking for a more contemporary option, the Chestwood offers relaxed lines and soft shoulders, maintaining a nod to the classic trench but in a more modern silhouette.
Designs for the Changing Seasons
In the campaign, viewers will notice how Burberry presents layers that combine insulation with elegance. While the Floriston quilted jacket is inspired by the British landscape with its boxy cut and shiny nylon and corduroy details, the Snowdon puffer features reversible and packable makeup that transitions from Burberry check to a solid truffle brown and is finished with the brand’s Equestrian Knight motif. Of particular note, the new Berryhill padded car coat joins the collection as a 2025 interpretation of down filling: cropped, shaped, and belted. Each design features careful craftsmanship, from button placement to cotton lining, underscoring Burberry’s ongoing commitment to aesthetics and function.
Heritage in Motion
The "Postcards from London" installations, featured in stores around the world, will give shoppers tangible access to Burberry craftsmanship, allowing them to explore immersive displays showcasing the textures, cuts, and details of the AW25 outerwear collection up close. From examining bespoke finishes to observing how pieces move and layer in real life, the pop-ups showcase the quality and versatility of pieces realized in a store environment. Be it the new collection styles or any of the archive designs, now is the time to discover, try on, and invest in outerwear for the coming season and years to come.
