Introduction to Fashion Stores

Fashion is a form of self-expression, and when it comes to stores, the presentation is crucial. The appearance of fashion in stores is a culmination of various elements, including art, furniture, and overall aesthetic.

Creating a Timeless Store Experience

When designing a store, it’s essential to consider the surroundings and create a picture around the brand. The goal is to imagine the woman who wears the brand and what her tastes and preferences might be. This approach helps to create a timeless and durable store experience that doesn’t need constant changes.

Designing the Store

The design of the store is a critical aspect of creating a lasting impression. The choice of materials, craftsmen, and overall aesthetic is crucial. The use of high-quality materials and careful attention to detail can result in a store that feels great to be in, even after 10 years.

Technical Implementation

From a technical perspective, the implementation of the store design requires careful consideration of the building’s architecture and history. For example, a 19th-century building with original period furnishings can be played off, while a 1920s building with a nondescript storefront requires a different approach. Collaborating with talented production designers and scenic artists can help create a new language of wall panels and fixtures that support the brand’s aesthetic.

Bringing the Concept to Life

The store is designed to feel like a studio or a personal space, where the brand’s signature blue color is prominent. The use of rough canvas wrapped wall panels, conceived by stage painters as a single abstract work of art, adds to the overall aesthetic. The inclusion of artwork in the store reinforces the idea of the brand’s target audience as a collector, creating a unique and immersive experience for customers.