Introduction to Russell & Bromley’s Financial Plans
Russell & Bromley, a family-run footwear retailer, has taken a significant step by bringing in city consultants to secure external funding. This move comes amidst an increasingly competitive high street trading environment.
Background of the Company
The chain, founded in 1880, operates in 37 branches and employs more than 450 people. It is currently run by Andrew Bromley, the fifth generation to lead the business. Russell & Bromley has been a staple in the footwear industry for over a century, with a loyal customer base.
Current Financial Situation
The company has appointed Interpath Advisory to help secure funding from lenders. Although the scope of the possible fundraising was unclear, this move indicates that Russell & Bromley is looking to expand and strengthen its financial position.
Turnaround Plan and Marketing Efforts
The brand is trying to appeal to younger consumers as part of a five-year turnaround plan. Billie Piper, the actress and singer, is the current face of the brand, which aims to revamp its image and attract a new generation of customers.
Statement from the Management
In a statement, Mr. Bromley said, "We are currently exploring options to take Russell & Bromley into the next phase of our ‘Re Boot’ vision." He added, "We have made significant progress since announcing the ‘Re Boot’ earlier this year and are well positioned to build on our momentum and continue our journey." The company looks forward to working with its advisory team to secure the necessary investments to accelerate its expansion plans.
Conclusion
The decision to seek external funding demonstrates Russell & Bromley’s commitment to its growth and development. With a rich history and a strong brand presence, the company is poised to navigate the challenges of the competitive high street trading environment and emerge stronger.
