Taylor Swift’s Latest Album Breaks Records
Taylor Swift’s latest album has sold 2.7 million copies on its release day, making it her largest week so far. According to Luminate, a company that tracks music sales, this is a record-breaking number.
First-Day Sales
The album’s first-day sales are also the second-largest sales week for any album, just behind Adele’s "25", which sold 3.8 million copies in its debut week in 2015. This is a significant achievement, especially considering the album has been out for less than seven days.
Vinyl Sales
The album has also broken the record for the most vinyl copies sold in a week, with 1.2 million copies sold. This surpasses Swift’s own record, which she set with her previous album "The Department of Tortured Poets", which sold 859,000 vinyl copies in 2024.
Sales and Streaming
The first-day sales include over-the-counter and downloaded purchases, as well as pre-orders of the physical and digital album. The album has also shaken records on streaming platforms, with Spotify announcing that it had the most one-day streams on the platform in 2025, just 12 hours after its release. Apple Music also reported that the album had the most one-day streams for a record on the platform this year, while Amazon Music said it was the most-streamed album ever for a single day.
Celebrating the Release
To celebrate the album’s release, Swift held a limited theater run of a cinematic experience titled "Taylor Swift: The Eras Tour Official Release Party". The film dominated the box office from October 3 to 5. According to a review in The Hollywood Reporter, the film is "neither a visual album nor a concert film nor a documentary, but something for the die-hards".
