Introduction to Mugler

The L’Oréal Group took over Mugler from the former owner Clarins in 2020 and remains the only complete fashion brand in her stable. L’Oréal made an investment in Jacquemus in February, but only as part of a contract for the introduction of the beauty line of the brand. The beauty group said in September 2024, this Mugler fashion grew in 2023 through the high double-digit numbers, driven by Asia, a strong jeans business and the introduction of leather goods such as the spiral curve. However, it is still believed that fragrance is the Mugler brand’s cash cow with popular scents such as angel and alien.

Expectations from Mugler

The expectation is that Castro Freitas will enable us to "rediscover the extraordinary magic of Mugler," said Lahana Aidenbaum. “In the times when we live, we want to see beauty and poetry [from fashion]. ""

Industry Insights

Here is what industry connoisseurs had to say.

Lauren Amos, Founder of Wish Atl and Ant/Dote

Gone are the Mugler party girl from the past eight years: these are the clothes of an adult woman. The collection felt more reserved than the Demi-Couture overwhelming by Casey Cadwalladers landingways, but Miguel Castro Freitas contributed a lead with small injections from Knick. The latex leggings and the suit felt like a blink twice moment, but it hit home when the penetrating nipple dress 36 went in look.

Judd Crane, Managing Director of Brand and Purchase at Selfridges

I thought it was a very reliable restoration of the brand’s codes. The possibilities for evolution from here are really exciting.

Law Roach, Celebrity Stylist

I found it a very nice debut. I thought the way he referred to Mr. Mugler’s work was incredible. He gave us what we expected from this house, the great tailoring and tailor-made latex. There is a lot for my customers. I start thinking of the things I will do when it’s time to promote [maybe] These sandy colors.

Hetty Mahlich, Editor of Show Studio

The emphasis on the tailoring felt like a continuation of the focus of the brand on the situation of the imagination associated with Mugler in reality and took the characteristic hourglass form of classic tailor fabrics in latex and satin. It felt like a collection that covered all bases without capturing archive references. But I have the feeling that this played a little safely due to the commercial pressure for an Mugler debut.