Return of Men’s Tailoring
British retailers say that the demand for men’s tailoring is coming back "with revenge", as workers return to the office and dress up for formal occasions. John Lewis and Marks & Spencer have found a significant increase in demand for suits and other formal wear, as well as a jump in male customers seeking personalized styling services.
Increased Demand for Suits
John Lewis’s data shows that sales of its own brand suits have increased by 68 percent compared to last year, while formal outerwear sales have risen by 584 percent. The company has introduced a new premium menswear label, J Lewis, to capitalize on the growing demand. Marks & Spencer has also seen a surge in sales, with 37,500 suits worth £120 sold in the last month, and an 18 percent increase in suit sales over the past two years.
Personalized Styling Services
Vikki Kavanagh, managing director of John Lewis, said that the pandemic has made a "real step back" in everyone’s wardrobes, but now men are investing in their fashion, particularly with stricter looks and personalized styling advice. John Lewis has seen a 23 percent increase in male customers using its personal styling services. Marks & Spencer has also launched a new M&S Man Social Channel to cater to the growing interest in men’s fashion.
Growth Opportunity
Marks & Spencer sees men’s fashion as a key area for growth and is doubling its efforts to attract new, younger male customers and become the authority on men’s fashion. The brand is offering suit alteration services in 50 stores, and its latest collection features breathable fabrics, stretch innovation, and modern fits that prioritize comfort, movement, and style. A M&S spokeswoman said that the goal is to help men look and feel their best, and to redefine what smart dressing means today.
