Introduction to Dario Vital’s Debut
Dario Vital shows his strong ability to tell stories by bringing the brand back into people’s life and dividing the Italian culture and ethos of Gianni. Today, this was increasingly looking for brands and a key factor to make them particularly desirable.
Reaction from Industry Experts
Alix Morabito, global shopping director, notes that "This debut also shows how Dario Vitale remains true to the spirit of the brand and at the same time introduces a new vocabulary that feels unique on today’s market. It was a very rich, full and eclectic collection that speaks to a wide audience of women, a strong commercial advantage." Juliet Dyer, head of women’s clothing – luxury, designer, also praises the collection, stating that it was a fresh start for the brand while remaining loyal to its DNA.
Key Features of the Debut
The debut was unexpected, with a unique venue, set, and casting, as well as a bold use of color, which was reminiscent of Versace’s legacy. Rickie de Sole, VP, fashion director, comments that "I think Dario took a real risk and certainly made a big, brave debut. It was always brave." The men’s fashion was particularly powerful, with a strong ’80s energy, while the women’s collection was clearly forward-thinking, marking a confident step from last season.
Overall Impression
The debut was well-received by industry experts, with many praising Dario Vitale’s ability to balance the brand’s heritage with a new and unique vision. The collection was seen as a fresh start for the brand, with a strong commercial advantage and a wide appeal to a diverse audience of women. Overall, the debut was a success, with many looking forward to seeing what the future holds for the brand under Dario Vitale’s direction.
