Introduction to the New Creative Director

Among the press and buyers, after his short but effective turn as a Creative Director of Bally for four seasons from 2023-2025, there is a lot of good will. Before Bally, he worked for Gucci for 16 years, first under Frida Giannini and then under Alessandro Michele.

Industry Experts’ Opinions

Here is what other industry experts had to say:
"I found it incredible, it felt very loyal to the brand, but Simone in the gestures. I was most attracted to the details: the crispy lines, the layer, the strange seam to create volume. It was particularly difficult to find great non-sneaker shoes, and we were shown so many options that were sought for the desired and practical way."

• Nick Tran, Head of Purchase and Merchandising on the Dover Street Market

Craftsmanship and Creativity

"I loved all the craftsmanship. I think it’s a very nice job. You can say that he really worked on the collection. And we need art. It was also very jil!"

• Carla Sozzani, founder, 10 Corso Como and Sozzani Foundation

Restarting with Creativity

It is nice to feel this energy of the novelty in Milan. We want to bring creativity, continue to push creativity. I think this is a nice restart, very much in the roots of Jil Sander. I think the Jil Sander community will certainly love this. There was so much of the 90s that the feeling of the original Jil gave so much feeling that the community and the supporters of the brand would be highly valued.

Authenticity in Fashion

[Consumers] Search for authenticity and true stories. I think it’s a time true stories because there is so much confusion. We need real stories in fashion.

• Carlo Capasa, President of the Italian fashion National Chamber

Minimal yet Confident Designs

"This felt exactly as Jil Sander should be-minimal, without being boring, clean without feeling sterile and refreshing from the now angry ‘calm luxury trend. The collection felt confident, energetic and funny."

• Ted Stansfield, editor-in-chief of Dazed

Beauty and Practicality

"It was absolutely beautiful. I love the designs. They are very sexy and practical, but very much fashion. I wish I could wear this brand every day."

• Chloe Cherry, actor