Introduction to Gucci’s New Collection

Gucci’s new artistic director, Demna, is making waves in the fashion world. On the eve of Milan Fashion Week, Demna unveiled a 37-look collection called La Famiglia on Gucci’s Instagram account. This move comes as a surprise to many, especially given the timing, which coincides with the end of London Fashion Week and just before the highly anticipated presentation of Gucci’s latest collection.

The Collection: La Famiglia

The collection, La Famiglia, marks Gucci’s return to its roots, blending the past with the future for the Autumn/Winter 2026 season. According to the press release, this collection tells a story that revisits the past to propel into the future. The LookBook, photographed by Catherine Opie, was published on Gucci’s Instagram account, which was cleared of all previous posts for the occasion. This bold move has generated significant buzz in the fashion world, especially considering it comes right before Demna’s debut in Milan and Paris.

Availability of La Famiglia

La Famiglia will be available exclusively in 10 select Gucci stores worldwide, including locations in New York, Los Angeles, Beijing, Shanghai, Singapore, Tokyo, Seoul, London, Milan, and Paris. This limited availability is likely to create a sense of urgency and exclusivity around the collection, further heightening its appeal to fashion enthusiasts and collectors.

Presentation and Collaboration

The official presentation of Gucci’s collection will be in the form of a film titled "The Tiger," directed by renowned directors Spike Jonze and Halina Reijn, and featuring Demi Moore. This innovative approach to fashion presentation underscores Gucci’s commitment to creativity and pushing boundaries in the fashion industry. By collaborating with talented individuals from the film industry, Gucci aims to create an immersive experience that goes beyond the traditional fashion show, engaging a broader audience and leaving a lasting impression.