Breaking Free from Painful Bras
It is time to break out of your painful bra glasses. The false over-the-shoulder bouldering holder can be more than just a fashion disaster – it can also be messed up with their health, musculoskeletal problems to skin irritation to painful, red markings on their shoulders.
The Problem with Traditional Bras
Just ask Bree McKenen, who spent years wearing bras that suppressed her 34G breast, digging trenches into her skin. "I used to have deep grooves in my shoulders that were still there when I woke up in the morning," she said. While some women can get away with softer, daintier bralettes for everyday life, this is not in the cards for women with larger chests like McKenen.
A New Solution
McKenen was desperate for a solution that didn’t involve discomfort every day, but still formed a supportive look. Based on her technical background, anatomical research, and personal experience, she built something better. The result is a wireless bra company with a patented buoyancy system that shifts the weight of your shoulders and switches it over its core to get an adjustment that is both comfortable and supportive.
How it Works
"Consider it as an ergonomic elevator of 360° – reached by bound layers of technical material, not by rigid parts," said McKenen. She also scrapped the traditional model for cup and band sizes, which she describes as "the best guess" since most women don’t wear the right fit anyway.
The Impact of Poorly Fitting Bras
Poorly fitting bras can burden your mental and physical well-being. While many are familiar with red, annoyed lines and incorporation, the wrong bra can also cause neck and back pain, tension headache, stretch strips, and poor posture – and even influence their lymphatic system and emotional health.
A Different Approach
The brand follows a different approach. Their bras consist of "highly appealing" materials that shape your body without losing support, and built-in flex zones that can adapt to a wide range of breast and bras. "You can literally extend the bra by hand to a perfect fit," said McKenen. "So, now, as a 34G, I get the support and shape I want, but I can move, breathe, stretch, and do it, painless."
What to Look for in a Bra
A good bra works with her body, not against it. "It should feel like a second skin – one that you hardly notice all day long," she said. McKenen broke down the six key features that every woman should take into account in the changing room so that her next bra lifts her up instead of pulling her mood down.
Key Features of a Good Bra
- Wire-free elevator: With the right materials and the right engineering, you can achieve structure and shape without cutting rigid metal into your body.
- Width, supporting belts, and bands: These help to spread the weight evenly and to facilitate the strain on the neck, shoulders, and spine.
- Four-way stretch: Flexible materials that breathe with your body and move are essential for comfort and the right circulation.
- Foundation tax design: A well-structured back compensates for the weight of your bust and promotes healthy spine orientation.
- No hard seams or abrasive tags: The seams should be soft and flexible, while labels should be printed or placed where they do not irritate sensitive skin.
- Prioritize the function: A really supportive bra takes into account the uniqueness of your body.
Conclusion
"They deserve to support themselves, raised and feel at home in their own skin," said McKenen. "We were told that it looks good when we feel how we feel. But this story is out of date and it is time for a new one."
