Introduction to Jordan’s Film Industry
The international film industry has grown significantly in Jordan, and Zain Duraie, a Jordanian filmmaker, has never felt far away from the action. With a rich history of iconic global productions, such as David Lean’s "Lawrence of Arabia" (1962) and Steven Spielberg’s "Indiana Jones and the Last Crusade" (1989), Jordan has become a popular destination for filmmakers.
A Hub for Arab Cinema
In recent years, the rise of Arab cinema has further solidified Jordan’s position as a regional filmmaking center. Duraie, who started working on shorts produced by Palestinian filmmaker Annemarie Jacir, is now making her debut with the feature film "Bathroom Sink," a drama about a mother navigating her son’s mental health crisis. The film will have its world premiere at the Toronto International Film Festival.
Jordan’s Attractive Filmmaking Landscape
Jordan’s unique landscape, which includes the breathtaking red cliffs of Wadi Rum and Jebel Tube’s rock formations, has captivated filmmakers for decades. The country’s diverse geography, with forests, lakes, Roman cities, and historical sites, makes it an ideal location for a wide range of productions. Ahmad Khatib, manager of communication and culture at the Royal Film Commission-Jordan, describes Jordan as an "open-air studio," where filmmakers can find a variety of locations within a short distance.
Incentives for Filmmakers
To attract more productions, Jordan has introduced a revised cash rebate program, offering discounts of up to 45% of expenses for qualified film and television productions. The program evaluates projects based on their budget size, cultural value, and inclusion of Jordanian content. This initiative has made Jordan a more competitive destination for filmmakers, particularly those working on larger projects that incorporate Jordanian culture.
Growth of the Film Industry
The Royal Film Commission, established in 2003, has played a crucial role in developing Jordan’s production infrastructure. The country has already supported several Netflix originals, including the teen supernatural series "Jinn," and sees significant growth potential for streaming content. With the advent of international platforms and a new focus on local storytelling, Jordan is poised to become a central production center for the region.
Royal Support and Economic Vision
Jordan’s King Abdullah II and the royal family have thrown their support behind the film industry, recognizing its potential as a driver for investments, tourism, cultural diplomacy, and soft power. The government’s brave new economic modernization vision includes the film industry as a key pillar, and the royal support has opened doors for filmmakers and the film commission to expand their work.
Progress and Developments
One of the most visible signs of progress is the opening of Olivewood Film Studios in 2023, a $35 million project produced by the MBC Group. The studio is a significant milestone in Jordan’s efforts to establish itself as a major film production hub. The country’s new incentive package is also part of the wider regional competition for global productions, and the Royal Film Commission is working to promote Jordanian culture and lifestyle through film.
A Competitive Destination
Jordan’s new incentive package has lowered the threshold for productions, making it more accessible to indie films, commercials, and music videos. Larger projects that incorporate Jordanian culture can access additional discounts, promoting the country’s unique landscape and cultural heritage. As the film industry continues to grow, Jordan is becoming an increasingly attractive destination for filmmakers from around the world.
