Summer Fashion Trends

This summer was unique in that it didn’t have a single, overarching trend. However, one thing was clear: the flip flop was the season’s standout footwear choice. After being relegated to the beach for so long, it finally took over the streets of the city, luxury campaigns, and social media.

The Rise of Havaianas

Havaianas was at the forefront of this trend, ensuring that it was at the center of the conversation. The brand started the year strong by appointing Gigi Hadid as its global ambassador in January. This was followed by a viral collaboration with the Barcelona label Gimagua, which helped to further boost the brand’s popularity.

Key Partnerships and Launches

In addition to its collaboration with Gimagua, Havaianas also partnered with Zellerfeld on a futuristic 3D-printed collection near Copenhagen Fashion Week. This move helped to cement the brand’s position as a leader in the fashion industry. The brand’s newly launched Square Toe style was also a huge success, going from zero to 12,000 search queries in a short amount of time.

Search Data and Popularity

According to Pinterest search data, global searches for "Havaianas" increased by 51 percent in August compared to the previous year. This significant jump in searches is a testament to the brand’s growing popularity and its ability to stay relevant in the ever-changing fashion landscape. The success of Havaianas this summer is a clear indication that the brand is here to stay, and its influence will likely be felt for seasons to come.