Introduction to Qantas Uniform Design

When looking through Qantas uniforms of the past, every designer has made their mark. Each uniform reflected its era, from the 1920s. The goal is to keep it loyal to Qantas but do it in a unique way. Previous designers, such as Martin Grant, did a fantastic job, with his uniform lasting 10-15 years. The hope is that the new design will also have a long-lasting impact, but in its own unique way. It must be timeless, looking good for everyone, which is a principle applied to main collections as well, striving for timelessness.

Experience with Own Label

Experience with an own label helps significantly in this endeavor. The focus is on making beautiful, tailored clothes, but also on ensuring comfort. Everything must feel good, and this is achieved by trying every piece on personally, which can be demanding for the team. Comfort is even more crucial for uniforms that are worn for extended periods. To address this, fabrics will be developed from scratch to ensure the best possible comfort and quality.

Airlines and Fashion Designers

Airlines, especially premium ones, bring in fashion designers because the entire experience, from service to meals to uniforms, is crucial. The moment a passenger enters the check-in area and sees the staff, it sets the tone for the luxury trip. With a large number of employees, design expertise is essential to create a cohesive and high-quality experience.

Sustainability Considerations

Sustainability is a key consideration in the design process. It was part of the pitching process, and there are plans to incorporate sustainable practices, not only in the design and fabrics used but also in what happens to the uniforms at the end of their life cycle. While specific ideas are still under development, the focus on sustainability is paramount.

Brand Expansion and Future Plans

In addition to the Qantas uniform design project, the brand is undergoing expansion. A 10th shop is set to open, marking a significant milestone. The brand will also be around 11 years old by October, indicating a decade of growth and experience. Furthermore, a modest association capsule is planned for December, targeting the Middle East, a large growth market. Global expansion is a priority, with Australia making up 35% of the business and international markets accounting for 65%. The visibility from designing Qantas uniforms is expected to support this expansion.