Introduction to Sharif Tzhni
The Lebanese director Sharif Tzhni is known for his artistic touch and creative spirit in his video clips. He believes that to be truly creative, one must communicate with their soul and feelings. In an interview with Asharq al-Wsat, he expressed his conviction that art requires more than just passion and love – it demands a connection to one’s mind and concept of giving.
The Artistic Process
Tzhni’s approach to art is unique and involves a deep understanding of the artist’s personality and feelings. He immerses himself in the history of the artist and translates their emotions into a creative form. This process allows him to create videos that surprise and delight, often revealing new aspects of the artist’s character. For instance, his work with Wael Kfoury resulted in a qualitative shift in the artist’s style, showcasing a fresh and innovative perspective.
The Importance of Spiritual Communication
Tzhni emphasizes the need for spiritual communication between the director and the artist. This connection enables the director to explain their idea and bring it to life. He believes that the power of a director lies in their ability to convey their vision to the artist, and that some artists may resist or hesitate at first, but ultimately, the spiritual communication makes the process simpler.
The State of the Artistic Scene
Tzhni is not satisfied with the current artistic scene, which he feels is heavily influenced by social media. He believes that originality is lacking and that many artists are no longer creating authentic art. However, he does acknowledge that there are still some artists who are keeping their position and renewing their style, such as Sanjwa Karam, Elisa, and Haifa Wehbe.
The Evolution of Singing Clips
Tzhni notes that the production of singing clips has evolved over time. In the past, the industry experienced a decline due to excessive spending, but today, the landscape has changed, and he expects a brilliant future for it. The inclusion of female components, such as lighting managers, has increased the brilliance of the clips, and he sees this as a necessary and positive development.
Personal Goals and Aspirations
Tzhni is still searching for his place in the artistic world and is looking to expand his horizons. His stability in Berlin has changed his views and artistic vision, and he is now drawn to documentary-style work, such as the films of Doku Vix. He loves the unexpected element in this type of work and hopes to leave a lasting legacy behind him. As he says, "I choose what I want to implement, and I prefer the emerging generation and new artists on the scene."
