Introduction to Luxury Market
If it is aimed at this start, why not the direction of coaching to direct younger consumers with luxury but more affordable pockets with a range of $1,000? The same logic is already applied to clothes: “We could make leggings less, but they would not be of the [same] quality or technical fit."
Targeting High-End Consumers
Based on findings from studio collections, there is confidence that a sub-group of customers can afford higher ticket articles. Income from the line rose by 600 percent in 2025 compared to the previous year after growth of 93 percent in the previous year. "Our community, as we believe, already wears some of the name fire bags and they would prefer to wear a bag-especially one that is more aligned with modern luxury and is based on the luxury of luxury what has had mom or grandma,"
Wealth and Desire
There is certainly a subgroup of young customers who can afford to buy luxury. At $200 a month, the woman is not an unusual sighting in LA. Hailey Bieber and Sofia Richie Grainge are examples of young women who can afford luxury items, including high-end leggings and bags.
Luxury Bags
With its leather bags, the company does not aim at range. The initial personal publication is low and the handbag offer remains scarce. Certain colors are produced once and never again and prices will rise every year. The aim is to exceed the offer. "The brand is a social and digital brand, but we change the way we come on the market with this category, especially because we want the customer to come in and keep the bag, the art of handicrafts, the feeling of leather,"
Personalization and Wellness
The Gen Z inclination can also be seen in the crystal magic with which each bag is equipped. Each bag has a defined crystal, but they are also sold separately so that consumers can mix and agree. They give the product a little more wellness energy and use the affinity of the next generation to adapt chaotic. "There are different ways of how people will personalize or compensate for their own bags [style] To differentiate it too."
Future Plans
There are more luxury starts in the pipeline. "Soon you will see glasses in Japan," He also confirms that there is a fragrance on the way. The company is planning to expand its luxury product line, targeting high-end consumers who are willing to pay a premium for quality and unique items.
