Introduction to Rebranding

Cult fashion label all-in, loved by editors and celebrities, is subjected to a rebrand. As of today, it will be known as August Barron, who reflects the names of the founders Bror August Vestbø and Benjamin Barron and follow the brands of the same name.

Reason Behind the Rebrand

“For a while it felt as if all-in existed on the periphery of fashion. Now we want to be seen as a more traditional fashion brand [because] It feels like we are quite committed to the actual fashion industry, ”says Barron and speaks about zoom from her studio in Paris.