Introduction to Cultural Appropriation

The German sports clothing manufacturer Adidas has issued an apology after being accused of cultural appropriation in the design of its new "Oaxaca Slip-on" shoe. The shoe, designed by US designer Willy Chavarria, is inspired by the "Huarache" sandals traditionally worn by indigenous villagers from Villa Hidalgo Yalalag in the Mexican state of Oaxaca, who were not involved in the production.

Adidas’ Apology

Adidas has expressed appreciation for the cultural wealth of Mexico’s indigenous communities and the importance of their craftsmanship. In a statement, the company said, "The Oaxaca-Slip-on was inspired by a design from Oaxaca that is rooted in the tradition of Villa Hidalgo Yalalag. We apologize publicly and confirm our commitment to working with Yalalag in a respectful dialogue that honors their cultural heritage."

Reaction from Mexican Authorities

The issue has drawn attention from Mexican President Claudia Sheinbaum, who described the shoe design as "inappropriate cultural appropriation" and emphasized that large companies often take products, ideas, and designs from indigenous communities without permission. The governor of Oaxaca, Salomon Jara, also commented on social media, stating that "Huaraches from Yalalag are part of the cultural heritage of this community, a tradition that was passed on from generation to generation and reflects their identity."

Cultural Appropriation and Mexican Law

In 2022, Mexico passed legislation to protect the intellectual and cultural rights of indigenous and Afro-Mexican peoples. The law makes unauthorized use of their cultural expressions punishable with fines and even prison terms. Willy Chavarria has expressed deep regret over the design, stating that it was not developed in direct partnership with the Oaxacan community and that his intention was to honor the cultural and artistic spirit of Oaxaca, not to disrespect it. He acknowledged the need for a respectful and collaborative approach when working with the cultural heritage of Oaxaca and its people.