The State of Modest Fashion

The current state of modest fashion is full of contradictions. On the one hand, the calm luxury trend unintentionally led to more options on the market that attract more conservative consumers. Many Western celebrities and influencers serve as inspiration for modest fashion, and the market from the Middle East and its wealthy consumers are also an essential goal for luxury in 2025.

Growth of Modest Fashion

The solid growth of the region in the USA and China is notable, and designers from the Middle East, such as those based in Dubai, are making a name for themselves in the fashion world. Some of these designers have even debuted at Couture Week, showcasing their designs to a global audience.

Challenges Faced by Modest Fashion Consumers

On the other hand, Muslim modest fashion consumers say that they have noticed a shift in their style selection in the middle of the growing political tensions. Many have reported experiencing discrimination against modest wear, which can be as simple as a dirty look or a more overt form of prejudice.

Discrimination Against Modest Wear

Some consumers have reported being treated unfairly or with suspicion due to their clothing choices. For example, a photographer was asked to leave a fashion show despite having an official badge, and she believes that her hijab may have been the reason for this treatment. This kind of discrimination can be frightening and intimidating, especially in a time of growing political tensions.

Differences in Experiences

There is a strong difference between the experiences of Muslim and non-Muslim modest fashion consumers. While some may face discrimination or prejudice, others may not encounter such challenges. However, for many Muslim consumers, the current climate can be a scary and uncertain time, and they may feel that their visibility and clothing choices make them targets for discrimination.