Exclusive Access to Luxury Fashion

Pharrell Williams recently gave Albert Ayal, a talent scout behind the fashion Instagram account, a sneak peek into the details of the Louis Vuitton men’s collection. On June 24th, Williams sent Ayal a direct message saying, "Hey – wanted you to be the first to see the details of the collection from today’s LV men’s show. Send a few pictures soon." Ayal immediately took a screenshot and shared it on his Instagram story.

Behind-the-Scenes Access

The news was initially shared on the @Skateboard Instagram account, where the creative director and his team gave a behind-the-scenes look at Louis Vuitton. This exclusive access was not limited to Ayal, as other fashion designers and critics also received personal messages and invitations from luxury brands.

Personal Invitations from Luxury Brands

Bally, for instance, sent sustainable fashion designer and consultant Scott Staniland a photo of the brand’s Milan presentation, which Staniland shared on his Instagram story. Maison Margiela invited fashion critic Ashanhantéa Austin to their couture show, and Austin shared the invitation on social media. Before Jonathan Anderson’s menswear debut, Dior added fashion critic Hanan Besovic to their close friends list on Instagram, giving Besovic access to exclusive content, including Anderson’s mood board pictures and handbag designs. Besovic shared snippets of this content on both TikTok and Instagram.