Special Moments

New York and Tokyo were special moments, allowing connection with people from the other side of the world. The opportunity to tour and showcase the brand, even when missing in Milan, was a significant experience.

Learning and Growth

The desire to learn and understand people’s connections with the brand was a driving force. It was essential to see people and help them understand the brand, rather than staying in a closed environment. This approach was crucial in making the brand accessible and relatable to a broader audience.

The Travelling Shows

The travelling shows were a unique experience, with customers as models and the audience coming from the local city, schools, and businesses. This created a different dynamic, making the brand more accessible and engaging. The main purpose of these shows was to occupy the city’s streets and engage with people who could live the brand.

Emotional Experience

The spring show 2022 was an emotional experience, with many attendees dressed in Marni and Dev Hynes. This created a sense of togetherness and association between the audience and the brand. The idea of covering everything in canvas and paint came during the pandemic, aiming to create a physical and immersive experience.

Collaboration and Creativity

The collaboration with musicians and the audience dressed in Marni was a new approach. The idea was to create a connection between the clothes on the show and the audience, making the experience more engaging and memorable. Although the initial paintings did not work out as expected, the process of creating something new and unique was invaluable.