Introduction to CP Company

On Tuesday, some fashion insiders made their way to Florence for Pitti Uomo, while others, including press, celebrities, and creators, took a slight detour to Bologna, the hometown of CP Company. In Bologna, they examined the brand’s laboratories for archive, research, and development and became part of a special project that was unveiled on Friday evening during Milan Fashion Week for men.

Post-Pandemic Fashion Landscape

Post-pandemic, Milan, the capital of men’s fashion, is adapting and becoming a hub for contemporary fashion and technical outerwear. CP Company, one of the notable labels, is under the direction of Lorenzo Osti, the son of the label’s founder, Massimo. Founded in 1971, CP Company has undergone several changes in ownership throughout its 54-year history.

Evolution of CP Company

In 1993, the brand was taken over by Carlo Rivetti, the founder and president of Stone Island. Both Stone Island and CP Company experienced significant popularity in the 80s and 90s, particularly among the British subculture known as "Casuals," which consisted of football fans. The Goggle jacket, with goggles in the hood, remains a core item for the brand and a testament to its enduring popularity.

Current Status

Today, CP Company continues to innovate and push boundaries in the fashion world, with its research and development laboratories playing a crucial role in the brand’s creative process. The special project unveiled during Milan Fashion Week for men is a testament to the brand’s commitment to innovation and its dedication to its loyal fan base. As the fashion industry continues to evolve, CP Company remains a significant player, with its unique blend of style, functionality, and technical expertise.