Introduction to Bottega Veneta’s New Campaign

At the end of May, Bottega Veneta published its first campaign under the creative direction of Matthieu Blazy. The campaign featured black and white pictures of hand gestures that formed hearts and handshakes, displayed throughout cities from New York to Shanghai. These images were characterized by their lack of identification, with only the Bottega logo and the classic intrecciato wave on the sleeves visible.

Unveiling the Faces Behind the Hands

Days later, Bottega unveiled the faces behind the hands in their campaign. The individuals featured included prominent figures such as writers and designers. The brand highlighted a mix of creative talents and Bottega craftsmen, emphasizing the "craft" that is at the core of the brand’s language. This campaign marked a significant moment, being the first under the new creative direction.

The Significance of the Campaign

The campaign showcased the brand’s commitment to celebrating craftsmanship and creativity. By featuring a diverse range of individuals, from well-known creatives to the skilled artisans who work behind the scenes, Bottega Veneta underscored the importance of human touch and expertise in their designs. The decision to initially focus on hands and gestures, before revealing the faces, added a layer of intrigue and emphasized the universal language of hand gestures and the emotional connection they can convey.