Introduction to 18 Bricks
M Rafik, founder of 18 bricks, sets a new benchmark in Dubai’s real estate sector by combining financial ingenuity with strategic execution. With a background in private banks and a focus on structured investment solutions, Rafik has caused his company to complete over 1 billion DH transactions within one year -including a pioneering 500 million DH deal in a single day.
Achievements and Milestones
They recently closed 350 units worth 500 million dh in one day. This deal was the result of years of discipline, strategy and trust. Trust of developers, trust of investors and trust in the team. This day was a milestone, yes – but more than anything it reflected everything that was built. A deal of this size changes the way people see them on the market. It’s no longer about competition. The company leads – and delivers.
Between June 2024 and June 2025, 1 billion DH in real estate was completed. But this special deal – half a billion in one day – marked a turning point. It was not about volume. It was about validation. It positioned 18 stones as more than just a real estate company. It has shown that the company is on a different level – strategic, structured and trustworthy.
Approach and Philosophy
The background in private banking makes the difference. Real estate is not sold like a typical broker. It is sold with a bank mentality – concentrates on numbers, data, security and long-term value. There is no imagination, no exaggeration – only facts. That’s why investors trust the company. That’s why they come back again and again. Not only is one unit closed, an investment is structured. This way of thinking is rare in this industry and distinguishes the company.
What Distinguishes 18 Bricks
18 bricks is not just a broker – it is a complete investment platform. Exclusive stocks are offered, so agents have control and no chaos. Business is not pursued – it is structured. A 360-degree service is provided: it is a complete ecosystem. And because the company has been with some investors for over 10 years, it is completely easy. A relationship, a strategy and a result.
Investor Reaction
Investors stay with the company. They grow with it. And they refer others. Why? Because the weight is taken off their shoulders. As soon as they invest, they don’t have to worry about anything. Regardless of whether it is management, resale, leasing or converting the device into a holiday home – the company takes care of it. It is the kind of trust that is earned over time – and it is deserved.
Leadership Style
The leadership style is one of presence – not just in the office, but in the moments that are important. Instructions are not given from afar. The team is worked with side by side. People are believed in and their success is taken care of. The company is not just a place where people work – it is a place where they can be proud, respected and seen. Many team members say it feels like a family. And that means everything.
Lessons Learned
The largest lesson learned on this journey so far is that real success is not loud – it is consistent. There is no need to make noise. Systems, relationships and results need to be built. The people who have existence are those who appear with clarity, character and commitment every day. That has always been the approach.
Future Plans
The company is scaling, growing and focusing on the future. It is based in Expo City – the most future-oriented place in Dubai and symbolically for where the company is going. The quote from Sheikh Mohammed bin Rashid al Maktoum defines how the company works: "We have reconciled with the future and move forward to shape it. We never have those who have to wait and we will never be." The company doesn’t wait. It moves and builds. And it’s just starting.
Conclusion
With 18 bricks, the goal is not to impress – it is to deliver. Dreams are not sold. Realities are created. For customers, for agents and for the city that is loved. A brand is not built. Trust is built. Futures are built. Inheritance is built.
