Introduction to Summer Jewelry Sales
Gold and jewelry sales are expected to pick up before the summer vacation, as residents buy gold jewelry as gifts, wedding gifts, or personal milestones when they travel back to their home country. In view of the reduced price arbitrage between the UAE and certain Asian countries, the trend should be sustained in Dubai, according to jewelers.
Demand for Jewelry During Summer Vacation
A large number of families travel to their home countries for vacation during the two-month summer break and spend a significant budget on gifts, including gold and diamond jewelry. Local jewelers said that they meet this demand by offering light, travel-friendly designs, tailor-made giving solutions, and attractive seasonal offers for outgoing travelers.
Increased Sales During Summer Months
"The beginning of the summer vacation and the subsequent travel plans of the residents bring more jewelry sales. Since expats travel to their home countries, we see an increased demand for mainly light articles that are an ideal selection of gifts," said a jeweler. In the summer months, there is a noticeable increase in jewelry purchases, especially among expatriates traveling home. Many buy gold jewelry before they fly out as gifts, wedding gifts, or personal milestones.
Quality and Purity of Gold in Dubai
Gold from Dubai is still a symbol of quality and purity. The purchase here also offers price advantages and design variety. Whether it is a few elegant bangles for a mother, a solitaire for a sibling, a golden chain, or an ornament for an upcoming wedding, these purchases often have a deep emotional value over the price-performance ratio.
Industry Sales and Tourist Inflow
The sales of the industry also pick up in summer, as people buy gold or diamond jewelry as gifts for the family before traveling to their home countries. In addition, the inflow of tourists from the GCC, Dubai Summer Surprises, and community events such as weddings, and aggressive discounts by jewelers increase sales.
Trends in Jewelry Sales
There has been a trend in the past few years in which Indian and Asian customers bought gold for their families before traveling to their home countries. However, the trend is sustained because the price arbitrage between the countries has decreased. Many people also take holidays in summer, and therefore jewelry sales are usually sustained. In the summer months, fewer tourists will also come to Dubai.
Dubai Summer Surprises
Dubai, however, offers a surprise in July and August for the Dubai Summer Surprises, a good time for those looking for good bargains on jewelry purchases.
