Introduction to a New Initiative

The first deposit of €2 million has been made in a fund, marking the beginning of a new initiative. This move is seen as a significant step towards a larger goal, and efforts have been made to reach out to other units to encourage them to join.

Reaching Out to Other Units

Absolutely, contacts have been made with other units to inform them about this initiative and invite them to become members. While the names of these units cannot be disclosed, the initiative has always been open to third parties. The goal is to attract as much capital as possible to help the project and vision.

The Competitive Nature of the Luxury Industry

The luxury industry is known for being competitive, and even when members of this industry are involved in philanthropy or CSR work, they sometimes cannot get rid of their competitive way of thinking. They become territorial and want to be the only brand associated with the common good.

Overcoming Competition in Sustainability

It is still very competitive today, with some important groups not happy about the initiative and excluding them from some charities due to a belief in competition. However, there can be no competition in sustainability. If accompanied in this fund by competitors, it would be a welcome move, as the mission is for everyone.

The Importance of Human Nature in Sustainability

Human nature is difficult to change, but when it comes to sustainability, selfishness should not come into play. The focus should be on the greater good, and investments should be made in changing people’s mentalities and behaviors towards the environment.

Investing in Humans, Not Just the Ocean

The primary investment is in humans, not just the ocean. The goal is to change people’s thoughts, ghosts, and hearts. In the context of sustainability, many focus on short-term effects, but ultimately, changing people’s mentalities is crucial for long-term success.

The Role of Education in Sustainability

Education is key to changing consumer behavior and priorities. Most politicians focus on short-term goals, but education requires a long-term approach. Investing in education can help explain how human behavior can preserve the environment in a way that is comfortable and advantageous for those who implement it. This is the most important aspect of the initiative.