The Future of Luxury

The focus of the opening level Global Summit, which took place on May 27th and 28th in the beautiful Villa d’Este in Lake Como, was the future of luxury. In addition to keynote speeches on growth, the role of the creative director and the new era of luxury, five discussions about panel were presented in the conference. These focused on the crossings between art and fashion as well as fashion and sport, the psychology of shopping, the increase in the online experience and the redefinition of the global luxury map.

Cultural Seal of Approval: The “New” Luxury Currency

Luxury and culture have been intertwined for a long time, but in recent years the employment of the brands for cultural capital has intensified. The brands no longer want to be satisfied, only to support the arts and want to be referred in films, be put in the foreground in exhibitions and embedded in the broader cultural imagination. In this committee, cultural strategists discussed the advantages and disadvantages of these two worlds and what it takes to develop successful collaborations.