Jonathan Anderson was appointed single creative director of Dior

Introduction to Dior’s New Era

Dior was affected by the luxury downturn and global turbulence, resulting in a decrease in sales from 9.5 billion euros in 2023 to 8.7 billion euros in 2024, according to HSBC estimates. The LVMH fashion and leather goods department, which includes Dior, experienced a 5 percent decline in sales in the first quarter, positioning the group’s fashion business in the middle of a polarized market.

The Need for Revival

"Dior has to be revived," said a statement in April. The house now seems to have everything for a revival, with the recent hiring of Pierre-Emmanuel Angeloglou as deputy CEO. Both Angeloglou and another manager report to the CEO, indicating a significant change in the company’s leadership.

Jonathan Anderson’s New Role

Jonathan Anderson, a hardworking and brilliant designer, has the ability to join the Dior DNA and juggle the brand’s strong legacy and codes. Since working on men’s fashion, Anderson has spent a lot of time in the archives, studying the different elements of the brand developed by various designers over the years.

The Challenge Ahead

In addition to working on men’s and women’s fashion, Anderson will also earn his Couture stripes, as Dior is one of the handful of houses that have transformed couture into a flourishing business. Although he was not yet in a couture house, Anderson is known for his conceptual shows and couture spirit.

Upcoming Shows

The fashion world must wait until January 2026 to see Anderson’s first Couture designs for Dior, as the house will skip the Couture season in July. Anderson’s first women’s show will be for Dior during the important September season. His first Menswear show for Dior will be reported in June as before.

The Future of JW Anderson

Anderson will remain involved in his namesake brand, JW Anderson, but maybe in a different way. The brand is a project that is really important to him, and he will continue to be a part of it.

Conclusion

With Anderson at the helm, Dior is poised for a revival. The brand has everything it needs to succeed, and Anderson’s talent and work ethic make him the perfect person to lead the charge. The fashion world is eagerly awaiting his first shows, and it will be exciting to see how he navigates the challenges ahead.