Luxury Brands and Cannes
Introduction to Luxury at Cannes
Luxury brands love Cannes. Chanel provided cloakroom highlights for Richard Linklater’s latest festival show, comedy-drama New wave (which it also supported financially). Bottega Veneta chose Cannes as a soft launch location to debut the designs of his new creative director Louise Trotter. And Chopard took over a hangar at Cannes Mandelieu Airport to present the latest high jewelry offer. Year after year, the French Film Festival continues to grow as a platform for the luxury brand storytelling.
Social Media Performance
Analyzing Brand Presence on Instagram
But which brands have made it on social media? The influencer marketing platform analyzed over 3,000 Instagram influencers with more than 10,000 followers each and calculated the equivalent advertising expenditure-known as Earned Media Value (EMV) Cannes content. Overall, the 2025 edition of the festival on Instagram EMV in the amount of $ 203 million, more than twice the 86.3 million dollars recorded in 2024.
Top Categories by Earned Media Value
Fashion was again the top category that generated 77.2 million US dollars in EMV, followed by beauty at 68.9 million US dollars and jewelry with $ 56.8 million.
