Sun Protection Pricing Disparities

Unfair Pricing Strategies

In some regions, a standard bottle of sun protection can cost as much as 30 euros. However, crossing the border into neighboring countries like Germany can result in the same bottle being sold for half the price. This significant price difference raises questions about the pricing strategies employed by retailers.

Deceptive Pricing Tactics

It appears that some retailers in certain areas intentionally inflate their prices, often doubling them. They then offer promotions like “buy one, get one free” to create the illusion of a bargain. However, this tactic can be misleading, and the supposed discount may not be as advantageous as it seems.