Introduction to Oneoff
The process of shopping for what you see on Instagram is still broken. Instagram Shop came and went, which means that the only way to shop directly via the app is about advertising. Affiliate links that are managed by companies give users the opportunity to buy links in the BIOS and generate income for creators, but the furnishings and the link process can be chunky.
The Problem with Current Shopping Experience
When you see a stray Street Street Surcharge when scrolling your Instagram feed, you rarely know where you can buy the pieces. This is a significant issue that needs to be addressed to make the shopping experience seamless.
Oneoff: A Solution to the Problem
Oneoff comes into play to solve this problem. Initially, the founders were looking for a company that had invested in the gap, but they couldn’t find one. Instead, they recruited a team of managers who worked in the areas of fashion and creator trade to start their own solution.
Funding and Investors
The company collected its first funds at the beginning of this year and onboarded investors, including notable venture funds and family offices. These investors believe that Oneoff is well-equipped to satisfy the needs of today’s luxury mode buyers.
How Oneoff Works
Oneoff starts in beta mode today and is pre-populated with about 100 creators, including popular celebrities and stylists. The team selected these creators by identifying the most sought-after celebrity style. In the future, new creators will be added every week, informed by user search.
Monetization for Creators
Those who are verified can connect the income from the racket. When a talent is aware that someone is searching for their name plus fashion, they can monetize their actual trends. The current sales sport for a sale is 10 to 25 percent from retailers to Oneoff, which is shared with the creator.
Conclusion
Oneoff aims to make the shopping experience on Instagram seamless by providing a platform for users to buy what they see. With its unique approach and notable investors, Oneoff is poised to solve the problem of broken shopping experience on Instagram.
